Nathalia Vélez Ryan

Content strategist, writer, editor

  • Organic search wins in a shifting landscape

    Content marketers and SEO professionals are the first to know how rapidly the search landscape is evolving. The metrics we used to live by (like organic sessions and click-through rate) are suddenly shifting, and we need to understand how AI is changing search so we can keep up. That’s why I’m especially proud of the

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  • Writing samples

    Throughout this site, you’ll find examples of content that I wrote, edited, or developed and assigned to other writers. To get an idea of my personal writing style, check out this collection of my writing.

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  • AI content for business leaders beginning their AI journey

    I developed a series of blog posts on AI to familiarize business leaders with AI concepts and tools, guiding them to Twilio’s CustomerAI offerings. The process involved keyword research, post ideation, and teaming up with a technical writer. Check out the full content series.

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  • Top organic traffic-driving content

    In two years at Twilio, I drove over 4 million organic sessions to the Twilio and SendGrid blogs by creating content, optimizing posts, and collaborating with contractors. Check out the top 10 traffic-driving posts of 2023.

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  • Featured snippets

    I truly enjoy optimizing blog posts for SEO and have a knack for ranking in the top Google positions and capturing featured snippets for valuable keywords. Check out some of the posts for which I’ve gained the featured snippet.

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  • High-performing creative Halloween project

    I collaborated with a team to create Halloween-themed content for Twilio. We wrote a blog post about communication-based horror movies and developed a text-based horror movie emoji quiz. Check out the full project.

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